Alabama's CUs Step Up Public Info Effort
The Alabama Credit Union League along with its subsidiary organization CU-Vote, are stepping up efforts to educate Alabamians on the credit union difference. ACUL and CU-Vote placed a full color ad in the June issue of Business Alabama magazine, which focused on the banking and finance industry in Alabama. Business Alabama maintains a readership of over 50,000.
"Credit unions are being attacked like never before, in the press and especially in front of lawmakers. The league and CU-Vote are using every opportunity to respond, whether it is to individual lawmakers, in the press, or to the general public. We as a movement must not silently accept the attacks, but must rise to meet them. This ad is another way of spreading the message that credit unions are unique financial institutions," said Gary B. Wolter, CEO of the Alabama league.
The magazine also included a listing of Alabama's 100 largest credit unions, as well as an article on current credit union legislative priorities in Washington.
The ad was placed as part of a statewide credit union image campaign conducted by CU-Vote. The image campaign includes billboards on interstate highways around the state and postcards explaining the credit union difference sent to more than 500,000 credit union members. CU-Vote is currently working on the placement of ads in Chamber of Commerce publications of the four largest media markets in Alabama as well as 92 bi-weekly, weekly and small daily publications that will reach a total of 962,000 Alabamians, including legislators at the state and federal level.