WINSTON-SALEM, N.C. – Allegacy FCU became the latest credit union to hit the airwaves with an anti-bank message with Friday’s launch of a TV campaign tagged “unlike your bank.”
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The campaign, the credit union’s first on TV, also will feature online and outdoor ads. Allegacy unveiled a website tied to the campaign,
The aim, said officials with the $900 million credit union, is to offer a humorous way of communicating its message of better rates and fees, as well as the fact membership is open to anyone.
