AltaOne FCU Offers‘Desperate’ Loan Special

Register now

RIDGECREST, Calif. - (09/27/05) – AltaOne FCU said it made $16million in new mortgage loans in July with a mortgage loan campaignbased on TV’s hit ‘Desperate Housewives’ show.The campaign, developed by Redbeard Communications, depicts anattractive house with a white picket fence and climbing roses. Eachad features one of four females resembling the ‘DesperateHousewives cast. The melodramatic copy details the peril of gettinga home loan with another company and explains the benefits thatAltaOne offers. The campaign consists of local newspaper and radioadvertisements as well as statement inserts, teller signs, branchposters and graphics for the credit union's newsletter and Website. The print and branch materials are being repeated this monthdue to the campaign's success.

For reprint and licensing requests for this article, click here.