RIDGECREST, Calif. - (09/27/05) AltaOne FCU said it made $16million in new mortgage loans in July with a mortgage loan campaignbased on TVs hit Desperate Housewives show.The campaign, developed by Redbeard Communications, depicts anattractive house with a white picket fence and climbing roses. Eachad features one of four females resembling the DesperateHousewives cast. The melodramatic copy details the peril of gettinga home loan with another company and explains the benefits thatAltaOne offers. The campaign consists of local newspaper and radioadvertisements as well as statement inserts, teller signs, branchposters and graphics for the credit union's newsletter and Website. The print and branch materials are being repeated this monthdue to the campaign's success.
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As AI and digital assets become mainstream, banks are spotting new opportunities to integrate payments with other activities.
July 4 -
House Republicans overcame internal divisions to narrowly pass President Trump's tax and spending package Thursday afternoon. The measure would cut the Consumer Financial Protection Bureau's funding level, among other provisions.
July 3 -
A new partnership with Google Cloud will let the Spanish bank offer Gemini to all staff after a successful ChatGPT deployment.
July 3 -
Atlanta-based CoastalSouth's initial public offering prices at $21.50 a share; Valley National Bancorp announces Lyndsey Sloan will succeed Gary Michael as general counsel; Webster Financial Corporation taps a new chief risk officer and appoints a new board member; and more in this week's banking news roundup.
July 3 -
Capital One closed the deal to buy the credit card provider in May and as part of the review process, decided to exit its home equity lending business.
July 3 -
In a rare move for a credit union, the Seattle institution has snapped up the 13-member team that created EarnUp's AI Advisor product.
July 3