American Eagle Credit Union (AECU) has wrapped a St. Louis city bus with a design featuring the AECU logo, lifestyle photographs and the tagline "Helping you build a better future." The credit union also has panel advertisements on several other city buses. The goal of the campaign is to increase brand awareness in the five communities the credit union serves. AECU is a division of Anheuser-Busch Employees' Credit Union, which opened in July of 2002. Prior to AECU opening its doors, there were practically no financial institutions in the area.
-
A new study based on a survey of more than 500 advisory practices by The Kitces Report sheds light on how the fastest-growing firms are spending their marketing dollars.
6h ago -
As Truist Financial implements the strategy of Chief Executive Michael Lyons, the bank is dropping near-prime auto lending, a business that it says doesn't play to its strengths.
6h ago -
Bill Pulte, FHFA director, has ordered Fannie Mae to update its servicer guide to mirror Freddie Mac policy regarding notifying borrowers about dropping MI.
7h ago -
A high-yield savings account, incentive marketing and artificial intelligence-powered payroll are new additions to a long-standing strategy to lure clients away from fintechs and banks.
7h ago -
Seven of eight offices are open; debit cards are capped at $1,000 a day; and the bank's website is down. The bank has given no restoration date.
7h ago -
The Senate failed to invoke cloture on the crypto market structure bill, known as the CLARITY Act, by a vote of 49-50. The procedural vote would have opened floor time for debate on the legislation, and its failure to pass likely means the bill will not be reconsidered until next Congress.
7h ago











