AUSTIN, Texas – Amplify FCU is installing a new member relationship management system from Econiq aimed at increasing cross sales of products and services.
The Econiq solution measures the real time interactions between staff and members to get a better insight into what products or services a member needs. It works by providing staff with a tool to capture valuable information, shared during every day conversations, about events in a member's life. The information is analyzed in real time and used to alert the frontline sale person to products or services that might be of interest to the customer.
It also creates a formal automatic sales referral to other area of the credit union such as the business, mortgage and investment departments.
Econiq is based in Burlington, Mass.
