SUITLAND, Md. - Andrews FCU has launched an ad campaign aimed at helping it penetrate the competitive Washington, D.C. market. Themed “Imagine the Possibilities,” the campaign includes spots on cable TV, transit, and print with three different ads highlighting auto loans, home equity loans, and general membership.
“Since we acquired Washington, D.C. into our field of membership in 2003, we have increased our efforts on penetrating this market” said VP-Marketing Janine Roberts,
The campaign is debuting in the wake of new branding efforts that began in March. “Our focus is to change many of the false perceptions that have stifled growth among credit unions,” said COO Debbie Matz.
