CUs know what their strengths are and the advantages over banks they have to offer to consumers. But they often keep it secret, even though telling that story can be a very effective strategy underpinning growth. Has your CU found an effective way to communicate what the credit union difference is? If so, The Credit Union Journal is back with its Second Annual Frankie Awards designed to recognize those credit unions who do the best job of telling their story. Entering is easy: just provide an example and a brief description, including marketing materials if available, and e-mail that to fdiekmann
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