DENVER – Bellco CU hired one of Colorado’s best known independent film makers to create a television commercial for its ‘No ATMs Fees, Anybody, Any Card’ ad campaign, which debuted Friday.
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The $1.8 billion credit union, sponsor of the 2007 Starz Denver Film Festival, used William Fisher, producer of ‘Whirling Dervish,’ one of the festival’s movies. The 30-second credit union commercial, which began running Nov. 9 in a dozen Denver-area theaters, promotes the credit union’s recent elimination of ATM fees.
The commercial was filmed in a barbershop and illustrates how ATM fees can quickly cut away at consumers’ funds, just as a barber can cut away too much hair.
