Better Branches Unveils Indirect Lending Cross-Selling Solution

Published January 11, 2007, 6:36 p.m. EST

|

Updated August 27, 2020, 2:09 a.m. EDT

1 Min Read

SAN FRANCISCO – Better Branches, a CUSO specializing in workflow solutions, has teamed with SegmentOne, an outbound sales provider, to offer an outbound sales system designed to increase cross-selling ratios for members obtained through indirect lending channels. The system is aimed at helping credit unions convert single-service members into multiple account customers without increasing staff or training costs. The turnkey system takes a data feed from an indirect lending interface, analyzes the information, and develops credit offers that are unique to each member. Borrowers are contacted within 30 days of acquiring a loan and are cross-sold additional products and services.

Processing Content

For reprint and licensing requests for this article, click here.

MORE FROM AMERICAN BANKER

Lawsuits

Frozen or stolen? BofA customer struggles to get money back

Kyle Horn, the owner of a precious-metals dealer in San Diego, says his Bank of America account, which had about $50,000 in it, has been frozen for 18 months. He's suing to get his money back — and to win protections for other customers like him.

By Nathan Place
National Reporter

6h ago
M&A

A capital-rich Michigan bank announces first deal since 2021

Acquiring Huron Valley Bancorp will expand Bank of Ann Arbor's footprint in suburban Oakland County and give it a toehold in a part of that market it's been eyeing.

By John Reosti
Reporter

8h ago
Politics and policy

Old Glory Bank raises $8M, chides Fed over blocked deal

The conservative-aligned bank still plans to go public, but will do so in a way that bypasses the need for the Federal Reserve's approval. Old Glory's CEO said the Fed failed to approve its recent application because the bank is "pro-crypto."

By Kate Berry
Reporter

9h ago
Secondary markets

Pennymac adopts VantageScore as bi-merge debate heats up

While the three largest lenders now offer VantageScore, Bank of America Securities says two agency pulls boosts consumers scores, no matter which model.

By Brad Finkelstein
Originations Editor

9h ago
M&A

Western Union Intermex deal hits yet another roadblock

Delays in Western Union and International Money Express' proposed merger have forced the companies to refile with antitrust regulators, which could trigger a new 30-day waiting period that could cause further delays.

By Joey Pizzolato
Reporter

10h ago
Blockchain

Paxos Labs expands investment options for gold-backed crypto

Paxos Lab's digital token enables users to bet on gold leasing, another hedging option to traditional banking, stablecoins and cryptocurrency amid geopolitical pressures

By John Adams
Executive Editor, Payments

10h ago

Load More