LOS ANGELES – BizKid$, the innovative credit union TV show that teaches kids about financial education, won a Daytime Emmy during the annual awards ceremony held by the National Academy of Television Arts & Sciences Sunday night.
The show won the Emmy for "Outstanding Achievement in Main Title and Graphic Design" in recognition for the "innovative presentation of a valuable educational concept."
For credit unions, this is a major milestone in the ongoing effort to improve consumer financial education, said John Annaloro, president of the Washington CU League, which developed Biz Kid$. "To win an Emmy Award shows the power and innovativeness of the presentation," said Annaloro. "This award is a testament to the technical quality of the production, which draws viewers to the show and its lessons about financial literacy."
First airing January 2008, Biz Kid$ has been broadcast to more than 108 million households. The series has aired in 95% of the country, in all 50 states and the District of Columbia, on more than 330 public television stations. Many PBS stations air Biz Kid$ on both their primary channel and their digital high-definition channel on weekdays after school and on weekend mornings. Many stations also conduct outreach, working with local educators, conducting contests, and hosting hands-on events that support the series.
