ONTARIO, Calif.-Carol Payne, VP-communications and marketing at the California and Nevada Credit Union Leagues, said that for many CUs this year growth will hinge on finding ways to step up promotion without boosting the budget.
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"A nice start on a limited budget is incorporating new ideas and techniques within credit union websites and e-communications," Payne said. "When you send out an electronic newsletter, include video that promotes your products and services. Perhaps use member video testimonials," which Payne reminded are more powerful that print.
"Determining the ROI for the credit union, and garnering better metrics to validate the strategy for implementing marketing campaigns will also be critical in 2010," Payne added.
