Business Deposits Pose ProfitsPotential

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ORLANDO - (11/17/05) -- Credit unions that have enteredmember business services have typically concentrated on the lendingside, leaving the merchant deposits to other providers, oftenbecause of a lack of data processing capabilities. But one expertsaid many are mistaken in that strategy because they misunderstandwhere profitability lies. Rocye Brown, president of NetDeposit,Inc., told the BAI's Retail Delivery Show here that data show thatthe profits to be had on small business deposits are double thoseof small business lending.

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