TAMPA, Fla. -- Card Services for CUs is offering credit union members the ability to capture data on every Visa credit and debit card transaction made with VisaVue Online, a web-based tool that offers a variety of options for analyzing credit and debit cardholder usage.
VisaVue Online supplies detailed transaction data regardless of processor in several categories, including: transaction type, interchange fees, product and merchant type. The service is available with five levels of portfolio performance data based on a credit union’s budget and needs. CSCU members receive discounted pricing on VisaVue and can upgrade the level as needs change.
“The ability to data mine our cardholder portfolio lets us more effectively target our marketing campaigns to drive up transactions, which in turn increases interchange fee income,” said Linda Sojat, vice president for payment systems, Envision CU. “VVO is the only tool of its kind that supplies access to debit card data, so it absolutely gives us an easy way to identify potential areas of profitability to help combat (the) Durbin (amendment).”
“VVO is a powerful portfolio management tool that allows a credit union to be more proficient and successful with their marketing campaigns,” said Kristi Mackey, assistant vice president of client services and product for CSCU. “By using VVO, our credit unions can easily segment and target different cardholder behaviors with an appropriate marketing message that incents a change in behavior.”
