Card Services For CUs Signs Ad Firm

TAMPA, Fla. – Card Services for CUs, the nation’s largest card processor for credit unions, has chosen local advertising firm Dunn&Co. as its agency of record.

Processing Content

The Tampa-based agency, which has done work for GE Healthcare, The Tampa Bay Lightning, Valpak, the Caribbean island of Curacao, Tony Roma’s restaurants and the Florida Department of Transportation, will help solidify CSCU’s position in the financial space, with product and service offerings that drive value to credit unions and their members. The company will provide strategic and creative advise to CSCU in brand awareness, advertising, product and service launches, public relations, product marketing, cardholder marketing campaigns, tradeshow support and web development.

“Dunn&Co.’s approach to our business paired with their truly exceptional creative made them our top choice. We’re looking forward to their valuable contributions to our growing organization in an ever-changing and competitive financial industry,” said Cassie Melvin, vice president of marketing for CSCU.

CSCU process cards for more than 3,000 representing over 13 million MasterCard and Visa credit and debit cards.

 


For reprint and licensing requests for this article, click here.
Cards
MORE FROM AMERICAN BANKER
Load More