COLUMBIA, S.C. Carolina Collegiate FCU has signed with Shastic to implement the company’s online loan calculator for Facebook, called Calcubot.
Berkeley, Calif.-based Shastic said Calcubot walks members and prospective borrowers through an interactive buying process tailored to the credit union’s loan products.
“This new app will allow our members to input different scenarios into the Facebook-based loan calculator app to preview payment options and different loan options that best fit their needs,” said Anne Shivers, president of the $88-million credit union. “If members like what they see, they can apply for a loan directly from this new Facebook app, cutting out the need to even click back to our website.”
According to Shastic, Calcubot allows members to save loan estimates on Carolina Collegiate FCU’s Facebook page and solicit feedback from friends, family and advisors. To create long term engagement with members, Calcubot provides an “Alert Me” feature that monitors interest rate changes and notifies the member of savings opportunities. The social aspect of Calcubot Cloud lies in its ability to be shared with the end-user’s Facebook friends with the click of a “Like” button, creating viral brand awareness for the credit union.
