CHARLOTTE, N.C. – The North Carolina Minority Support Center, which is funded by five North Carolina community development credit unions, has launched a local radio campaign to promote CDCUs.
The 60-second spots, titled ‘Save, Borrow, Learn,’ feature real-life testimonials illustrating the way CDCUs improve lives and benefit communities. The testimonials, available for listening at saveborrowlearn.com, spotlight three credit union members talking about the financial circumstances that each of them addressed with the help of a CDCU.
The Support Center hopes to reach approximately 71% of the state’s population with this campaign in both English and Spanish. In particular, the spots are meant to reach individuals ages 18 and older, encouraging them to consider CDCUs as the place to build their personal savings – to find affordable, life-sustaining loans – and to learn how to create personal wealth for themselves and their families.
The spots will air in the top three media markets in North Carolina, reaching the largest concentration of the state’s population. Public service announcements will also air where available in rural communities to extend the reach of the message.
