CEO's son taking over at Members Choice Credit Union in Kentucky

Members Choice Credit Union in Ashland, Kentucky, is keeping its leadership in the family.

The $349 million-asset institution announced that David Deborde has been named its president and CEO. He takes over for his mother, Cheryl, who is retiring.

David Deborde is taking over from his mother as CEO of Members Choice Credit Union in Kentucky.

The younger Deborde has managed governance, risk and compliance for the credit union for the past seven years.

"Mom has been recognized at every level as a top leader in the credit union world, so she's leaving big shoes to fill," David Deborde said in a press release. "We've become one of the fastest growing financial institutions in the state of Kentucky over the past few years thanks to great staff, amazing members and the leadership of our directors."

Cheryl Deborde has worked in the banking industry for 30 years, including the past 13 as leader of Members Choice. She plans to come back after retirement to assist with a few projects the company has planned in 2024, including the move into three new markets, a company spokesperson said.

"David is extremely compassionate and knowledgeable and will be a great next leader for Members Choice," Chairman Don Neikirk said in the press release. "All the characteristics David possesses are a true example of the culture our organization strives to achieve daily."

Members Choice earned $780,000 in the first six months of 2022, an 8% decrease compared with a year earlier, according to call report data from the National Credit Union Administration.

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