OSHKOSH, Wis. – CitizensFirst CU has named Kevin Ralofsky, president of Ohio’s Vacationland FCU, as president and CEO of the $350-million credit union.
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At Vacationland Ralofsky championed corporate branding, growth in the business loan portfolio, and innovative social media and guerilla marketing outreach efforts to bring more Gen Y members into the credit union. He is founder of ChatterYak!, a CUSO that provides social media consulting services to credit unions across the country. Ralofsky is a board member of the Ohio CU League.
Before working at the Sandusky, Ohio, credit union he worked as an executive at Fifth Third Bancorp and National City Corp., both in Cleveland.
Ralofsky will take the helm at CitizensFirst May 29.
