CMG Measures Success In Terms Of Giving Back To CUs

AUSTIN, Texas - CUNA Mutual Group recently opened its new customer operations center in Ft. Worth, and its CEO told attendees of the Texas CU League's annual meeting here the company is dedicated to helping credit unions grow-in the Lone Star State and across the country.

"When most companies talk about results, they talk about what they make; their bottom line," said Jeff Post. "When CUNA Mutual talks about results, we talk about what we give back."

According to Post, CUNA Mutual is helping credit unions grow their membership bases by sourcing deposits and helping to raise additional revenues. He noted with a chuckle he has received plenty of feedback-both positive and negative-since he took over as head of the company.

"People have told me on many occasions what they like about CUNA Mutual. Some tell me what they don't like. I'm sorry we can't make everybody happy all the time, but I hope credit unions appreciate our tradition of giving back. CUNA Mutual is just like your credit union," he told the audience, "we are a cooperative."

The new facility opened April 5; one week prior to the TCUL's meeting. The center will house CUNA Mutual's customer service operations for the insurance products it provides to more than 4,300 credit unions and a lending contact center. Post said CUNA Mutual is taking many steps to adapt to new trends and developments. He said the recent furor over the CU movement's first "hostile takeover" attempt was a "new concept, but one we've been working on for a while."

"The marketplace is changing, and that is why we are changing," he declared.

Post said CMG is working on several new products and ideas, including student loans, a way to do sub-prime lending off the balance sheet, and a Hispanic initiative-the latter he termed "something long since past due."

"We want to make CUNA Mutual competitive. I hope we deliver an uncommon commitment. Many of our competitors say our changes mean we are backing away from credit unions, but nothing could be further from the truth."

The company's competitors, Post asserted, also serve banks, while CUNA Mutual only serves credit unions. "One thing I can guarantee with a large company like CUNA Mutual, change will not happen overnight. But, we look forward to many more years of contributing to your success, and the success of the entire credit union movement."

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