RANCHO CUCAMONGA, Calif. CO-OP Financial Services is beginning the first phase of what it says is a comprehensive marketing initiative to rebrand and promote credit union shared branching.
CU Service Centers and its swirl logo will be replaced by CO-OP Shared Branch signage. In addition, CO-OP Network will receive a slight revision, rebranded as CO-OP ATM, so that consumers can quickly identify the service they need within a uniform brand, it said.
In mid-July CO-OP Financial Services will distribute launch kits to participating credit unions containing access to new signage, including logos and graphics; new web/digital program assets, advertisements and locator details. This material is being provided about one month in advance of the “go public” date of Aug. 13, when CO-OP and credit unions will begin displaying the new CO-OP Shared Branch brand.
“Our goal is to work with our client credit unions to help them promote their participation in CO-OP Shared Branch,” said Stan Hollen, president of CO-OP Financial. “This is the beginning of a multi-year program to rebrand our shared branch network, as well as our ATM network, to maximize consumer recognition of these key credit union services.”
CO-OP Shared Branch includes 5,000 “live teller” branches, enabling members to enter participating credit union branches and conduct their business as if they were at their own home branch. The network also includes more than 2,000 self-service devices at credit union branches and in select 7-Eleven stores. CO-OP ATM provides access to 30,000 ATMs nationwide, including 9,000 deposit-taking ATMs. CO-OP Shared Branch and CO-OP ATM locations can be found in all 50 states.
