JACKSONVILLE, Fla. – Community First CU of Florida agreed to a three-year exclusive naming rights sponsorship of the Hale & Hearty 7K, an event produced by the Health Planning Council of Northeast Florida to showcase the benefits of happy and healthy places in the Northeast Florida region, making the race the “Community First Credit Union Hale & Hearty 7K.”
The Health Planning Council of Northeast Florida is hosting the inaugural Community First Credit Union Hale & Hearty 7K on June 2, at the Riverside Arts Market.
The naming rights agreement gives the credit union exclusive naming right benefits, which include a co-branded event logo, featured placement in all of the collateral materials, the opportunity to welcome the runners, the opportunity to have a booth at the race area at the Riverside Arts Market each week before the race and weekend of the race. In addition, Community First CU of Florida will be the featured sponsor of the run’s text messaging campaign. The Hale & Hearty 7K features a text messaging campaign that will send the runners coupons at each mile marker from local Riverside/Avondale merchants.
Community First CU will feature its partnership with the race in its member materials and marketing collateral.
