'CU Difference' On Display In Times Square

SALT LAKE CITY — The "Credit Union Difference" is on display in Times Square thanks to Children's Miracle Network Hospitals, which is running an enormous electronic billboard there to thank Credit Unions for Kids and COO-OP Financial Services for all they do to benefit kids.

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Credit Unions For Kids (CU4Kids) is the brand under which credit unions nationwide raise funds for Children's Miracle Network Hospitals, and CUs have helped raise more than $130 million for those hospitals since 1996. CO-OP Financial Services gives $1 million to CMN each year through matching funds for CU4Kids fundraisers.

Times Square attracts more than 1.5 million visitors daily, and the thank you ad will run through Feb. 8 on a billboard at 1500 Broadway, strategically placed near the prominent NASDAQ sign. At 29 feet by 56 feet—more than 1,600 square feet — it will show for five seconds each hour, 20 hours each day.


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