Despite Recession, Card Issuers Expect Debit Card Growth in 2009

HOUSTON-The 2009 Debit Issuer Study, commissioned by PULSE, identified several positive trends for financial institution debit card issuers, including sustained debit transaction growth despite the recession.

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This edition of the comprehensive debit card industry study also found use of PIN debit has increased, while fraud loss rates have declined.

Issuers surveyed experienced debit transaction growth of 8% in the second half of 2008, composed of 15% growth in PIN debit transactions and 4% growth in signature debit.

Survey participants predicted 7% growth each for PIN and signature debit in 2009.

For info: www.pulsenetwork.com


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