Dupaco CU Pilots Location-Based Apps To Drive Branch Use

Register now

DUBUQUE, Iowa – Dupaco CU is using location-based social media application FourSquare to reward members who visit its branches with prizes ranging from koozies (rubber drink covers) to $50 gas cards to the chance to be featured on billboards.

The promotion allows people with the free FourSquare app on their phones to check in at Dupaco’s 12 branches in Iowa, Illinois and Wisconsin.

The first time members check in they get a free koozie. Every time members use the system they are registered for a weekly draw to win a $50 gas card.

Members who check in enough to become “mayor” of the location will have their names featured on electronic billboards and branch signage.

 

For reprint and licensing requests for this article, click here.
Technology
MORE FROM AMERICAN BANKER