Dynamic Card Solutions Wins Patent For Unembossed Payment Cards
DENVER – Dynamic Card Solutions announced yesterday the U.S. Patent and Trademark Office has issued the company a Notice of Allowance for a patent encompassing proprietary instant issuance printing technology for unembossed financial cards.
The application, titled “Real Time Card Printing Systems and Methods,” describes the ability to produce financial cards from blank card stock, including the ability to print unembossed financial cards instantly using reverse retransfer film with inhibitor panels.
The company said its technology enables the instant issuance of any unembossed financial card – including debit, credit, ATM or prepaid cards. This technology includes the ability to print standard background designs, custom images, cardholder's name, expiry date, logos, PAN and CVV/CVV2 codes in real time on full, over-the-edge retransfer film, instead of directly on the card, using inhibitor panels for areas that the retransfer film will not adhere to – such as the signature box and magnetic stripe. The high-definition image and personalization information is transferred via heat and pressure onto both sides of branded white stock, providing greater permanence and increasing durability.
DCS said with its thermal, high-definition printing method for unembossed cards, financial institutions are able to offer a multitude of cards and images without increased operational difficulty and investment expenses. This capability greatly increases the number of instantly issued cards distributed at branch locations, thus increasing activation and usage rates, it said.
In 2007, DCS was awarded a patent on its flagship instant issue software, CardWizard. A Notice of Allowance is a written notification from the U.S. Patent and Trademark Office that a patent application has cleared an internal substantive review and is nearing issuance. DCS expects this new patent to be issued later this year.