PLANO, Texas — Alkami Technology, Inc., a provider of digital banking solutions, said Syracuse, N.Y.-based Empower Federal Credit Union has selected the company's ORB Platform for digital banking.
Empower FCU has $1.3 billion in assets. It serves more than 150,000 members in eight counties in New York state.
According to Alkami, ORB provides a "modern, unified platform" across all devices and functional offerings, including retail, business, mobile, bill pay, personal finance management (PFM), person-to-person payments, marketing and more. The platform is delivered with an SDK (software development kit) that allows users to build their own apps and product extensions, as well as integrate new features and functions for all lines of business.
"At Empower Federal Credit Union, we are dedicated to providing a custom banking experience that is unique to each member," Rebecca LeBlanc, the CU's vice president of Information Technology and project management, said in a statement. "By implementing Alkami's ORB platform, we are upholding that commitment."
Alkami said ORB also features an integrated intelligent content delivery system for real-time, one-to-one product marketing and cross sell. "With a rapidly growing member base, this functionality will enable Empower to effectively promote products and services that are tailored, relevant and timely," the company said.
Empower is investing in a data warehouse that will be integrated with ORB to provide real-time offers. LeBlanc said, "We are particularly excited about ORB's extensive marketing capabilities, which will allow us to better target members with highly relevant offers. We believe our members will also enjoy this high-level of personalization."
