Ent FCU Drops Credit Union Identity InMakeover

COLORADO SPRINGS, Colo. - (07/11/05) -- Three months after entering theDenver and Pueblo markets, Ent FCU, the state's biggest creditunion, will unveil a new logo and eliminate the 'federal creditunion' from its name this week as part of a campaign to raise itsvisibility. Ent's research found potential members think creditunions offer fewer financial products and services than banks. Entwill debut the new logo Monday in its 19 branches and launch itscampaign Sunday with advertising in newspapers and on radiostations, billboards and bus shelters. Signs on Ent's headquartersand branches will be replaced during the next year. The three-monthcampaign will use much of Ent's $1 million annual marketing budgetand is the largest in the $1.8 billion credit union's 48-yearhistory.