ORLANDO, Fla. – Fairwinds CU yesterday announced a new, multi-year sponsorship with the Orlando Magic professional basketball team.
The deal calls for Fairwinds’ presence in the team’s new Amway Center and an opportunity to brand debit cards with the Magic name and logo. The $1.4 billion credit union and the Magic recently hosted an online contest for the design of the official Orlando Magic debit card. The new design was chosen on Aug. 13. Fairwinds will distribute the new cards beginning in the fall at local branches as the exclusive Magic-branded debit card for Magic fans.
The deal also includes digital signage, location sponsorship of the Amway Center’s tower hospitality space, ATMs and on-court promotions. The location sponsorship of the Amway Center’s tower hospitality space, the Fairwinds Tower Room, will be located on the Promenade Level inside the signature element of the building.
Financial terms of the deal were not disclosed.
