'Fall Fix-Up' Promotes Home EquityLoans
SACRAMENTO, Calif. - (09/13/04) -- SAFE CU is recruiting members toparticipate in its own spoof of the TV reality show 'TradingPlaces,' in which two families switched home for a weekend andremodeled their neighbors' home. In the credit union's version ofthe game, promoting SAFE's home equity loans, will pit the girls(wives and daughters) against the guys (husbands and sons) in theremodeling contest. The girls-against-the-guys rules will alsoapply to designers and other professionals participating in the'Fall Fix-Up' promotion, Oct. 20 and Oct. 21. The credit unionstaged a similar contest last year to great reviews.