First General CU Adds IMNs Member Adviser e-Communications
MUSKEGON, Mich. – First General CU has implemented IMN’s Member Adviser e-newsletter program.
Member Adviser e-newsletters provide an environmentally-friendly solution for member communications and reduce costs, the company said.
The credit union distributes Member Adviser on a monthly basis to members with e-mail addresses on file. About 40% of First General’s members now receive Member Adviser. Members receiving the e-newsletter no longer receive a printed quarterly newsletter, reducing printing and mail costs for the credit union.
First General marketing personnel select articles from IMN’s content library, shrinking the time and effort to produce their communications. First General chooses seven to eight articles from IMN’s content library and provides two to three of its own articles for each issue of Member Adviser.