First Tech CU Ad Campaign Features Furry Critters

BEAVERTON, Ore. – First Tech CU rolled out a TV and online marketing campaign to draw new members featuring two squirrels chatting about the best place to store their nuts.

The TV spot, “Chock Full of Nuts,” introduces the $2.2 billion credit union’s new ambassadors, Chuck and Leroy, discussing why they trust the credit union with their nuts, with Chuck finally convincing Leroy to deposit his hard-earned nuts at First Tech.

An accompanying microsite, at www.nutsforfirsttech.com, brings Chuck’s tree house and his First Tech member benefits to life in an interactive environment. At the site, Chuck, the financially-responsible, furry member who is absolutely nuts for First Tech, proudly welcomes guests into his tree house. Visitors get an interactive tour of his digs and a peek at squirrel life while discovering along the way how First Tech can help move their financial life forward. From budgeting wisely to saving for retirement to banking online, guests will learn all about the benefits of being a First Tech member. Visitors also can have some fun testing their squirrel IQ, tackling a classic puzzler or testing their balance in a high wire acorn challenge.

First Tech is offering new members $50 when they open a checking account with direct deposit as part of the campaign.

“Nutsforfirsttech.com showcases the services we offer our members and our deep commitment to strengthening their financial lives,” said Deborah Colby, First Tech’s VP of marketing. “Squirrels are always thinking forward and storing nuts for the future. That’s exactly what First Tech helps its member to do, so we couldn’t think of a better way to invite people to explore First Tech membership.”

The spots and microsite were developed by Portland’s R/West. R/West worked with animators from Hive, the creators of the Oscar-nominated stop-motion 3-D film Coraline, and Portland’s film production company, Hidden City, to bring Chuck and Leroy to life.