FIs Now Can Turn To A Kernel Of Truth Behind Analytics

Published May 14, 2013, 7:37 p.m. EDT

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Updated August 26, 2020, 10:19 p.m. EDT

1 Min Read

SAN FRANCISCO As financial institutions increasingly rely on predictive modeling and other analytics for making marketing decisions, Banno has introduced Kernel at FinovateSpring here.

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The company said Kernel powers interactions between financial institutions and consumers to deliver product offerings based on interest, across any channel, helping financial institutions to deliver relevant content and enhance lead generation.

“Kernel delivers a true one-to-one marketing experience in real time by exposing a modern Web API for integration across any channel,” said Banno CEO Wade Arnold. “Kernel adjusts advertisement delivery between mobile, online banking, and other experiences based on users’ interest and interaction with each channel. As a result, banks and credit unions can cultivate stronger leads and actionable opportunities for their products and services.”

Banno is headquartered in Cedar Falls, Iowa.

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