MADISON, Wis. CUNA Mutual Group said it has lined up a “powerful lineup of speakers” for a one-day, complimentary Symposium on credit union member centricity to be held Sept. 24 in Tampa, Fla.
Headlining the free event open to credit unions, “Battle for the American Consumer: A Symposium on Member Centricity,” will be Don Peppers, one of the world’s leading authorities on customer centric strategies. An author of several books on the topic, Peppers has been recognized by the Times of London as one of its “Top 50 Business Brains” and on Accenture’s list of the “Top 50 Business Intellectuals.”
Also presenting at the daylong event is Michelle Eten, vice president of Digital Marketing at REI. The largest consumer cooperative in the world, REI has built a hugely successful customer centric retail model while remaining true to its cooperative roots.
CUNA Mutual’s John Lass will speak on how credit unions can win the battle for their members’ business. Dorothy Leaderer and Jennifer Norr of CUNA Mutual Group’s Customer Operations unit will present a workshop on measuring the customer experience and using that data to become more member centric.
The Symposium begins with a continental breakfast at 7:30 a.m. and concludes by 4 p.m. Credit union staff wanting to attend must register with Catie Shannon at
