JERSEY CITY, N.J.-When it comes to growing by taking business from banks, nothing beats the old stand-by, great member service, contends Sean McDonald, director of business development and marketing at the $54-million Liberty Savings FCU.
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"I am pretty passionate about the service side of everything," McDonald said. "Member service is key. It all starts with that. Let's say you want to use your members to grow your own membership, which is a sound, low-cost strategy. Your members need to believe in the credit union to be able to tell their friends and family members to come over to the credit union. They will only do that if your service is great."
