HAUPPAUGE, N.Y.–GrooveCar has joined the Invest in America program that is offering special pricing and rates on GM and Chrysler automobiles.
GrooveCar has been added to bring marketing punch to the program, and to assist credit union members with details on the car discount offer when they need it.
GrooveCar believes the partnership helps credit union members better understand how Invest in America works. “Members can get a little confused about what they are entitled to through the program,” said GrooveCar President David Jacobson. “Especially with all the offers the car manufacturers have out. What is my discount? Do I have to finance with the credit union? Members have questions.”
The automotive resource is promoting Invest in America on its website CU members use to locate new and used cars, as well as local dealers. But GrooveCar expects to help most members with questions through its national call center.
The MCUL has also added AAA Michigan to the program. AAA will give Invest in America participants a free upgraded membership, including 100 miles of free towing and coverage for motorcycles and RVs.
Michigan credit unions are doing their part to pump up the program, releasing TV and radio spots that carry the Invest in America theme. The ads have been running since March 9, and CUs participating in Invest in America can feature the ads in their respective markets.
The two TV ads and two radio spots focus on helping consumers buy from GM and Chrysler through Invest in America while directing consumers to www.lovemycreditunion.org.
Invest in America has a built-in advertising pool that stands at $1 million for participating credit unions. The ad pool grows as more credit unions actively promote the program.
For more details on these additions to the Invest In America program,
