Growth strategies

Grow Financial FCU Plans Branding Campaign

Published January 05, 2012, 7:07 p.m. EST

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Updated August 26, 2020, 11:05 p.m. EDT

1 Min Read

TAMPA, Fla. – Grow Financial FCU has signed with local ad firm Rumbo Marketing to plan and launch a branding campaign.

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The $1.7-billion credit union, known until 2007 as MacDill FCU, said it will restrategize the brand consistency of its financial products and services, employee culture and membership service. Rumbo Marketing will provide strategy for new channels to communicate with current and prospective members, including new marketing programs and a stronger social media presence.

Rumbo Marketing recently helped Grow Financial launch a Hispanic marketing campaign to promote financial programs and offerings by the organization that meet the needs of the Hispanic community.

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Growth strategies

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