GTE Financial FCU has tapped Brian Best, who has been acting interim CEO since January, to take the reins permanently at the $1.8 billion institution.
Best has been with the Tampa, Fla.-based credit union—one of the largest CUs with a low-income designation—since 2010, serving as executive vice president and senior vice president/chief experience officer.
"Having worked with Brian over the last six years, the board of directors has observed and deeply appreciated his member-centric approach and focus," said Rick Hagan, GTE Financial board of director chairman. "He is a very humble leader that's passionate about the credit union, genuinely believing in serving others and putting people first."
Best took over as acting CEO following the abrupt departure of his predecessor, Joe Brancucci, who was initially reported to be taking a leave of absence but weeks later was said to have officially retired.
"Having worked in the financial industry my entire career, I can tell you that GTE is a great institution, with outstanding employee talent and enthusiasm," says Best. "We are focused on returning value to our membership, forging new paths with service-minded innovation and continuing our emphasis on giving back to the communities we serve," added Best. "I look forward to contributing to GTE's bright future in exciting and meaningful ways."
