DALLAS-A young, local television host recently highlighted the credit union difference on her show, "Socially Sound With Shama," on CW33-TV.
Shama Kabani interviewed Jared Cahill, CEO of On Your Way, a reward-based web program that helps credit unions attract Generation Y members.
When Kabani, the 26-year-old author of "The Zen of Social Media Marketing," asked Cahill to explain the difference between banks and CUs, Cahill said, "They have distinct advantages. Credit unions are a cooperative, not-for-profit, so rates are better, and they're focused on customer service and relationships."
On Your Way teamed up with MoneyU of Rockville, Md., to help improve the financial skills of Gen Y members by giving CUs an affordable way to offer the online game-based MoneyU financial literacy course.
"By completing the course, Gen Y's become more financially capable, more likely to spend prudently, to use credit wisely and to build wealth," Cahill emphasized. "Credit unions pride themselves on building respectful relationships with their members. We want to help Gen Ys establish relationships with credit unions, which demonstrate as an industry their willingness to invest in their members' long-term well-being.
For more info: www.onyourwayinfo.com
