INDIANAPOLIS-The Indiana league, in cooperation with the Kentucky league, is rolling out a multi-media campaign in support of the "iBelong" awareness effort.
iBelong, which is being licensed by the Indiana league from the Pennsylvania CU Association, which created it, focuses on the benefits of credit union membership. The advertising, which will include 3,600 TV spots, 2,200 radio ads, and 68 billboards, will run across Indiana and in the Louisville, Ky., market, where the ICUL has eight affiliates.
Individual credit union contributions are being applied in markets where each participating credit union is located.
"It has been a very beneficial collaborative effort by credit unions in both states with our Servicecorp also contributing more than $106,000 for the licensing and media buys in addition to credit union contributions," said League President John McKenzie.
The media buy includes more than 3,600 TV spots; 2,200 radio spots and 68 billboards. Since launching the campaign, there have also been hundreds of additional bonus spots on radio and TV as well as Internet advertising as part of the campaign.
