Indiana Members CU Inks Two-Year Sponsorship With NBA’s Indiana Pacers

INDIANAPOLIS – Indiana Members CU announced it will extend its partnership with professional basketball’s Indiana Pacers, making the credit union official sponsors for the 2010-2011 and 2011-2012 seasons.

The agreement includes player and mascot appearances, a Pacers debit card, courtside signage, radio spots, hospitality and use of the Conseco Fieldhouse practice court for community relations initiatives.

“Our members have enjoyed meeting the Indiana Pacers players in our branches,” said Ron Collier, president of the $1.2 billion credit union. “We are now able to extend this benefit, bringing the Indiana Pacers to their fans and our members through continued personal appearances at IMCU branches.”

IMCU and the Indiana Pacers began their corporate partnership with the 2009-10 season.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER