Intuvo, a Scotts Valley, Calif.-based company that provides marketing automation software to credit unions, has entered into new partnership agreements with nine credit unions.
These institutions will implement Intuvo's mortgage automated marketing platform: University First Federal Credit Union ($742.4 million in assets; based in Salt Lake City); Anheuser-Busch Employees' Credit Union ($1.5 billion; St. Louis); Meriwest Credit Union ($1.1 billion; San Jose, Calif.;); Gesa Credit Union ($1.5 billion; Richland, Wash.); San Mateo Credit Union ($840.9 million; Redwood City, Calif.); Stanford Federal Credit Union ($1.75 billion; Palo Alto, Calif.); 1st MidAmerica Credit Union ($628.2 million; Bethalto, Ill.); Credit Union of America ($632.4 million; Wichita, Kan.); and Sharonview Federal Credit Union ($1.1 billion; Fort Mill, S.C.).
Intuvo, a division of CU Direct, integrates directly into credit unions' mortgage loan origination systems, including Accenture Mortgage Cadence, Ellie Mae Encompass, D+H MortgageBot, Lending QB, FICS, and others, and also provides marketing communications, triggers and professional support.
"We look forward to helping our new credit union partners execute member marketing strategies that will increase pull through, improve net promoter scores, and increase products per member," said Jeff Shood, Intuvo's president and co-founder. "Currently our credit union customers are typically experiencing an average increase of pull through rates of 20% to 80%, while reducing staff workload 10% to 30%."
