'Kites Over Washington CU Celebration Wins Regional Emmy
SEATTLE – A short film documenting last September’s “Kites Over Washington” viral ad featuring 131 man-sized kites representing each of the state’s credit unions won a regional Emmy award in the special event category.
“Kites Over Washington,” produced by Bellevue filmmakers Ilona Rossman Ho and Shannon Hart-Reed, documented a temporary art installation of 131 long-tail kites that flew over Gasworks Park to promote Credit Unions of Washington during rush hour last Sept. 10. The seven-foot kites were launched on the north side of town, just a stone’s throw from the Space Needle. Each of the kites had a blue dot and the credit union label.
Women in Film/Seattle and Credit Unions of Washington provided funding for the project.
The exhibit was developed by Seattle ad house Big Bang, which created other so-called viral campaigns for Washington’s credit unions, including a series of Internet videos called “Change is Beautiful” and 15-second online pieces aimed at creating a "chaos-free" environment.
Viral ads – so-called because they are to be passed along from person to person – are meant to spread awareness of a subject in a non-overt way.