LOS ANGELES – LA Financial FCU yesterday announced a three-year, co-branded partnership with Operation HOPE to provide economic opportunity for underserved communities in South Los Angeles.
The latest initiative in HOPE's "Silver Rights" mission to eradicate poverty will allow each organization to expand its services to another market segment. Both parties expect to directly impact more than 10,000 clients, either through digital empowerment services, or one of their financial products or counseling programs.
HOPE will offer "one-on-one" home ownership, credit and money management counseling to LA Financial members and unbanked residents of the surrounding community. The agreement also will promote HOPE's Banking on Our Future financial literacy program, encouraging LA Financial employees to volunteer as HOPE Corps members to teach local students the ABC's of being money smart.
LA Financial will provide competitive mortgage and consumer loan programs that will meet the needs of the community while encouraging residents to take advantage of membership benefits by becoming members of the credit union.
