Lending Council Releases 'A Credit To Their Members'
Award winning consumer and mortgage lending case studies and "lifestyle lending" are featured in two new white papers from the CUNA Lending Council.
"A Credit to Their Members: The 2005 Excellence in Lending Awards" spotlights the winners of the sixth annual Credit Union Excellence in Lending Awards. Sponsored by the CUNA Lending Council and CUNA Mutual Group, the awards recognize credit unions for outstanding consumer and mortgage lending results.
The second white paper-"Getting Personal: Lifestyle Lending as a Path to Building Member Relationships" discusses this niche lending phenomenon.
The paper outlines three general strategies credit unions may employ to cause members to think of using their credit union for these types of loans, the steps involved for each, and how to establish lifestyle lending goals.
For info: www.cunalendingcouncil.org.