AUGUSTA, Maine – Maine credit unions will hit the airwaves throughout 2012 with a multi-channeled marketing program, including a second year of “Young & Free Maine.”
The group said its 2012 campaign includes a diverse, targeted television buy, with key messages about savings, lending, technology, shared branching, ATMs, visibility and security/strength. In addition to the strong television presence, the campaign also features sponsorships at highly trafficked sports events such as Portland Pirates, Sea Dogs and Red Claws games, and summer festivals throughout the state, from the Potato Blossom Festival to the Lobster Festival.
Maine’s credit unions can be found on the Web through online advertising and search engine optimization, as well as a microsite, blog and social media for tracking and measurement.
The campaign’s media buy is projected to reach 95% to 97% of the television viewing audience. The average Maine consumer will see the spots on average 23 to 29 times during the year.
