EAST WINDSOR, N.J. – To mark its 75th anniversary, McGraw-Hill Federal Credit Union has embarked on what it is calling a “major rebranding initiative.”
“Our younger members have different needs than our older members,” said President and CEO Shawn Gilfedder. “We want to make sure that everything we offer fits a member’s current lifestyle, is supported by innovative technology, and is designed to meet both their present and future requirements.”
The rebranding includes the introduction of a new logo meant to symbolize “members and the employer groups (coming) together to create the whole of the credit union.” The $230-million CU serves 16,000 members and 80 employer groups.
As part of the rebranding, Gilfedder will participate in podcasts on topical financial issues that members will be able to download.
