PORTLAND, Maine - A radio ad campaign launched by Maine’s credit unions promotes the benefits of shared branching during the summer travel months.
The new commercial, called “Packing Up,” celebrates the benefits of traveling while not having to leave the convenience of one’s credit union behind.
Packing Up chronicles the adventures of a couple leaving their home in Augusta and heading to Sebago Lake for a week and, because of the benefits of shared branching, decide to head off to other states where shared branching is available.
The cooperative ad campaign, which was funded by participants in the shared branch network and the Maine CU League, began airing in the Portland, Lewiston/Auburn, Augusta/Waterville and Bangor markets on July 21 and will continue through Aug. 10.(c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved.http://www.cujournal.com http://www.sourcemedia.com
