WALTHAM, Mass. – IMN, a provider of e-communications solutions, has added a trackable social networking feature to its Credit Union On, an e-newsletter.
The feature enables credit union members to post e-newsletter content to social networking sites such as Facebook, MySpace, Twitter, LinkedIn, Delicious, StumbleUpon and Google.
Credit Union On's social networking feature displays a "bookmark and share" invitation next to e-newsletter content, encouraging members to post the material to their personal profile pages. Readers who click on the posted content are automatically connected to the credit union's e-newsletter.
The feature also enables credit unions to track which of their members are posting this information through a variety of popular social networking sites.
