SAN JOSE, Calif. — Aiming to expand relationships with new members, Meriwest Credit Union has developed a new member on-boarding program to inform new members of services and products from which they would benefit.
The credit union is using "eWelcome" e-mails started going to new members, followed by additional e-mail contact at staged intervals. The follow-up e-mails highlight electronic services such as online banking, bill pay and direct deposit, as well as core products that members may not have previously selected are sent.
At the 30-, 60- and 90-day marks specific targeted marketing is done through the emails. Meriwest reported that at 30 days, if the member does not have a checking account they will receive communication highlighting the checking services available. If they have a checking account, an alternative e-mail would suggest payroll direct deposit. At 60 days, MCU said, the Auto Lending and P.A.S.S. (Personal Auto Shopping Service) is emphasized. At the 90 day point in the membership Meriwest will share the credit union's Homeowner Advantage program and highlight home purchase loans and real estate refinancing.
"It is no secret that members utilizing multiple products and services have a much stronger relationship with their credit union than single service members," said VP-Marketing Tony Cortez.
