Michigan CUs Hit The AirWaves

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DETROIT - (08/08/05) -- A series of seven television adswill hit the air Monday in all seven marketing areas in Michigan,the first statewide credit union TV advertising campaign. The ads,which will promote credit union membership, products and service,will get some high-profile placement, with some of them runningduring the Emmy Awards, episodes of 'Survivor,' and 'DesperateHousewives,' and the Detroit Lions, University of Michigan andMichigan State University football games. The ads are scheduled torun through the middle of September. The campaign was funded by theMichigan (League) CU Brand Campaign and produced by the BerlineGroup.

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